Review of e-commerce Co-branded Credit Cards

Written by Vidya Kumar

November 22, 2018

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Executive Summary: Banks are launching credit cards designed for the e-shopper. We compare three e-commerce co branded cards – ICICI’s Amazon Pay Credit Card, Snapdeal HDFC Bank Card and Axis Bank Buzz Credit Card.

Co-branded credit cards have been around for quite some time. Online shopping is on a boom in India and has transformed the way we shop. Therefore companies launch products catering to customer wants. Let us look at some credit cards that have been launched to take advantage of the online shopping boom and increase customer base.

ICICI Bank’s Amazon Pay Credit Card
ICICI and Amazon have joined hands to launch the Amazon Pay Credit Card. 

Key Features
Amazon Highlights
  • No Joining Fees or annual fees
  • No fees for supplementary card
  • 15% savings on  bills at over 2,500 restaurants across India through Culinary Treats Programme
  • Waiver of 1% on fuel surcharge
  • No limit on earnings on card
  • All earnings and savings in the form of Amazon Pay balance
  • Earn 5% back on Amazon.in for Amazon Prime customers
  • Earn 3% back on Amazon.in for non-prime customers
  • Earn 2% back on Amazon Pay partner merchants such as Swiggy and Bookmyshow
  • Earn 1% back on other payments where Visa card is accepted

Regular Amazon customers who are ICICI account holders will be able to apply for the card on the Amazon app. After a certain period, regular Amazon shoppers will be able to apply for the card.
Our Verdict 
It is a good credit card for Amazon shoppers. Amazon offers a variety of products so there is a chance of earning a lot of reward points. You will get the digital card immediately after applying for it which means you can start shopping and earning points immediately. Your phsyical card will arrive later. There is no expiry of earnings and no limit on the Amazon pay points that you can earn.
Do note that there are no reward points for EMI transactions and purchase og gold. Moreover rewards can be used only on the Amazon portal.
​Snapdeal HDFC Bank Card
It is launched by HDFC and Snapdeal together.
Key Features
Snapdeal Shopping Highlights
  • Bonus of 500 reward points when you acquire the card by paying the joining fees. The joining and renewal fees is Rs. 500+GST
  • Reward points are valid for 2 years from date of accrual
  • Renewal fees are waived on an annual spend of Rs. 1,50,000
  • Snapdeal Vouchers worth Rs. 2000 are given as welcome benefit.
  • 5% instant discount on purchases made on www.snapdeal.com
  • 20 Reward Points  are given for every Rs. 150 made on www.snapdeal.com

Our Verdict 
If you are a regular Snapdeal shopper, it might make sense. But reward points expire within two years. The scheme of 20 reward points given for every Rs. 150 is applicable only till March 2019. Moreover there is a payment to be made for redemption of rewards. There are better credit cards that can be considered as this does not offer airpot lounge access or dining benefits if you prefer those kind of benefits.
Axis Bank Buzz Credit Card
Axis Bank has launched the Buzz credit card in collaboration with Flipkart. 
Key Features
Flipkart Shopping Highlights
  • Joining fees – Rs. 750. 
  • Annual fees – Waived for the first year and then its Rs. 750 per year.
  • Flipkart vouchers of Rs. 1000 are given for three purchases made in 45 days of card receipt. 
  • Milestone spend rewards – You get Flipkart vouchers worth Rs. 1000 for overall spend of Rs. 1,00,000 and  worth Rs. 2000 for overall spend of Rs. 2,00,000
  • You get 6 eDGE Loyalty Reward Points on every Rs. 200 spent online (except for online travel spends) and 2 eDGE Loyalty Reward Points on every Rs. 200 spent on offline shopping
Flipkart vouchers of worth Rs. 500, Rs. 1000 and Rs. 2500 received for annual Flipkart spends of Rs. 25000, Rs. 50000 and Rs. 100000 respectively.

Our Verdict
If you are an avid shopper on Flipkart, you might like this card as there are many Flipkart vocuhers given. You can also convert your purchase to EMI. The interest charge is reasonable at 1.5% per month. The joining fees and renewal fees are high. The cashback points are not so attractive.
A credit card is like a double edged sword. Smart usage of a credit card improves credit score, make large payments and earn attractive rewards and discounts. At the same time, some may over spend or lose track of payments and end up paying interest. Be a disciplined credit card user who does not spend beyond the credit limit, pays dues on time and makes the best of the perks and rewards associated with the card.

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